August 12, 2014
Built indoors, Laff Trakk, will be a family friendly house of laughs and spin riders through an eye-popping adventure of sights and sounds complete with glimpses of colorful characters including classics like Laffing Sal, plus an engaging hall of mirrors, house of cars and more.
The park is calling Laff Trakk a 21st century Fun House.
"Fun Houses are an American amusement park treasure and an important part of the historical fabric at Hersheypark," said Kevin Stumpf, General Manager, Attractions & Entertainment. "We are thrilled to bring back some of the timeless elements from these classic attractions and, quite literally, put a new spin on them."
The new attraction will be part dark ride and part family roller coaster. However, each experience will be unique thanks to scenery designed to be viewed from all angles and ride vehicles that spin uncontrolled making each ride unique.
"The number and size of riders affects the rotation of the cars giving riders a different view of the bright, colorful elements and playful surroundings providing endless amounts of fun on Laff Trakk," continued Stumpf.
The roller coaster will deliver larger than life experiences in an elaborately themed environment. The new attraction will be located within a 130 feet long by 75 feet high red, white and blue building along Midway America between the Whip and Midway Tent.
Hersheypark has contracted Raven Sun Creative, an award-winning, New York-based immersive entertainment design group to design the attraction.
"Our team took inspiration from researching iconic Hersheypark Fun Houses," said Louis Alfieri, Principal and Chief Creative Officer, Raven Sun. "We looked at archival images of 'WHOOPS,' 'Laugh Land' and 'Laffing Sal' with the goal of re-creating the nostalgic Fun Houses of yesteryear with the latest in technology in Laff Trakk."
Germany-based Maurer Söhne is manufacturing the roller coaster that will feature a four-passengers vehicles with two back-to-back rows, each seating two abreast.
The design of the roller coaster vehicle allows for a 360-degree free spinning rotation. Reaching a maximum speed of approximately 40 miles per hour, Laff Trakk takes its riders along 1,400 feet of steel track that includes an Immelman turn, multiple high-banked curves, and camelback air-time hills.
Since Laff Trakk will be built indoors it will give riders and waiting guests some air-conditioned relief from the summer heat. It will also allow Hersheypark to operate the roller coaster during the park's annual Christmas Candylane event.
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