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October 11, 2010

Holiday World Closes Season With Attendance Up 14%

Santa Claus, INHoliday World finished its 64th season yesterday by setting a new seasonal attendance record. The park was 1,182,636 guests pass through its turnstiles in 2009, up nearly 14% from the previous record, set last year.

"This is the fifth year in a row we've topped one million in attendance," says park president Dan Koch. "We're very grateful to all the families who came to visit our parks."

The park's newest attraction Wildebeest, the world's longest water coaster, played a significant role in attendance increase.

"So much of the credit for our growth goes to the incredible service and hospitality provided by our Hosts and Hostesses," Koch says. "As far as we're concerned, it takes more than great rides and shows to make a park worth visiting. We are very appreciative of our hard-working staff."

Holiday World & Splashin' Safari is also well known for its budget-friendly free soft drinks and continued concentration on cleanliness and friendliness.

Koch became president of the park in June, following the unexpected death of his brother Will, who had guided the park's successful growth and development for more than two decades. Over the weekend, the World Waterpark Association (WWA) inducted Will Koch into its Waterpark Hall of Fame. According to the WWA, their Waterpark Hall of Fame "honors the water leisure industry's most important pioneers and innovators."

"This is a great honor for a great man," says Dan Koch. "I am thankful for my brother's life."

Holiday World, the world's first theme park, will open its 65th season on May 7, 2011. Splashin' Safari will open for the season on May 13, with the debut of Safari Sam's SplashLand, a children's water-play area with eight new water slides. For more information visit

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