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July 14, 2007

Led Zeppelin The Ride Topped At Hard Rock Theme Park

Myrtle Beach, SC -- Hard Rock Park celebrated another milestone yesterday with the official topping ceremony for Led Zeppelin - The Ride. The topping ceremony, which marks the completion of the highest lift hill for the signature roller coaster, kicks the park into "construction overdrive."

Led Zeppelin - The Ride Roller Coaster
Hard Rock Park celebrates a milestone as it tops its signature roller coaster Led Zeppelin The Ride one year after breaking ground on the theme park.
"This coaster is so high; I'm sure we're waking up a few pilots," jokes Steven Goodwin, Hard Rock Park CEO. "I swear I've seen a couple of planes take notice already, not to mention the drivers on Rt. 501. We're at the point of development where everyone will be amazed with what will spring up next."

The new signature roller coaster attraction can be seen as far away as the three highway bridges that surround the park. Led Zeppelin - The Ride stands 150 feet into the sky, serving as a landmark that will help travelers pinpoint Hard Rock Park.

The ride is most notable for the iconic relationship with band members Jimmy Page, Robert Plant and John Paul Jones, who have contributed to all aspects of Led Zeppelin - The Ride, including the ride's name, logo and overall look and feel of the vehicles.

"A lot of planning and communication with the FAA has gone into this project," said David Reitterer, project manager for Hard Rock Park. "We are building this coaster just as high as they would allow, given the park's proximity to Myrtle Beach International Airport."

Led Zeppelin - The Ride is located in the park's Rock & Roll Heaven zone.

Hard Rock Park says it will be a six and half minute experience, partially over water. Riders will experience speeds of up to 65 mph as the coaster rocks its way through six breathtaking inversions, the largest a 120-foot tall vertical loop.

The experience will begin in a huge silver airship, which is designed to make guests feel as if they are stepping onto the cover of Led Zeppelin's debut album. Once inside, band related murals and props will adorn the walls, while music and videos play throughout the queue, leading to a "studio" area where guests will be treated to a moving, multimedia show before climbing aboard the coaster.

As the ride begins its initial ascent, excitement will build in time with Led Zeppelin's hit single "Whole Lotta Love," which is pumped into each car, thanks to a high-fidelity on-board audio system. The music track is being timed to the elements of the ride.

According to Hard Rock Park, it's creating an unprecedented sensory experience and an adrenaline rush rivaled only by a live Led Zeppelin concert.

Roller coaster fans and visitors to Myrtle Beach can get a sneak peek of Led Zeppelin - The Ride, as well as many more rides and attractions at the Hard Rock Park Backstage Tour, the park's official preview center. The Backstage Tour is open daily to the public, free of charge, from 10:00 a.m. to 8:00 p.m.

For more information, see Hard Rock Park or visit

Led Zeppelin - The Ride photo courtesy of Hard Rock Park. All rights reserved.

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