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March 7, 2001

Cedar Point To Feature Michael Jordan To The Max

Sandusky, OH -- During his playing career, he towered over the competition. This summer, Michael Jordan will loom over awe-struck audiences at Cedar Point amusement park/resort in the new IMAX movie, "Michael Jordan to the Max."

Presented by, "Michael Jordan to the Max" is a production of Giant Screen Sports, James D. Stern Productions and NBA Entertainment. This special tribute to arguably the greatest basketball player ever showcases Jordan's accomplishments both on and off the court. Fans of No. 23 will enjoy an intimate look into Michael Jordan's last season in the National Basketball Association in 1998. Audiences will follow Jordan through the trials and tribulations of his early playing career, the untimely death of his father, and his miraculous game-winning shot in the 1998 NBA Finals to help the Chicago Bulls win their sixth NBA championship.

"We are extremely excited to show 'Michael Jordan to the Max' at Cedar Point, the world's largest amusement park," stated Don Kempf, co-director and co-producer of the movie. "This larger-than-life film will provide park guests with a truly immersive entertainment experience, nicely complementing Cedar Point's many exciting rides."

More than anything else, the IMAX movie tells an inspiring tale of a hero, Michael Jordan. His unyielding work ethic, fiery competitive spirit, determination to win and above all else, the class and dignity with which he conducted himself both on and off the court are what defines a hero. It is these characteristics that inspire fans both young and old alike to "Be like Mike."

Jordan believes that to be truly successful, one has to be optimistic about everything in life. This is something he learned early on in his basketball career. When he was a freshman in high school, Jordan tried out for the varsity basketball team and was cut. He was very upset and let his emotions get the best of him. His mother, Delores Jordan, stepped in and told Michael to "use that energy to prove to your coaches, to your peers and your classmates that they made a mistake."

"The disappointment was so deep, like a cut, it struck the fire in me to make sure that I never endured that type of pain again," Jordan reminisced. It is that determination and will to win that drove him to strive to be the best. Although he failed time and time again, it was his unwillingness to give up that made him a better person and anidol to his peers.

"'Michael Jordan to the Max' is a great movie for the entire family," said Marje Cronenwett, vice president of live entertainment at Cedar Point. "The film does more than just entertain its audience, it teaches lessons in life. Michael is the definition of a hero and a role model for kids even today. He is definitely someone to look up to."

One of the largest indoor viewing theaters in the world, the 950-seat Cedar Point Cinema, sponsored by FirstEnergy, the official energy supplier of Cedar Point, offers guests the ultimate movie experience with the technologically advanced IMAX film and projection system. IMAX, an acronym for "image maximum," uses film 10 times the ordinary size and a unique horizontal projection system to produce images with stunning clarity and depth that create an acute sense of "being there." The Cedar Point Cinema features one of the world's largest motion picture screens, measuring 67 feet high by 88 feet wide!

Since its introduction in 1975, the Cedar Point Cinema has entertained more than 19 million guests. Located near the center of the park, it is one of the most popular non-ride attractions.