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July 7, 2004

Attendance Increase Breaks Record at San Diego County Fair

Del Mar, CA -- The San Diego County Fair at the Del Mar Fairgrounds reported that it set a new attendance record during the 22-day fair. 1,250,320 guests visited the fairgrounds to take part in the Seussentennial Celebration. This years attendance was up 4.5% or 53,678 more visitors versus last year.

The San Diego County Fair is the largest annual event in San Diego County and is the fifth largest Fair in the United States. In cooperation with Dr. Seuss Enterprises L.P., the 2004 Fair, was a "Seussentennial(TM) Celebration" honoring the 100th Birthday of San Diego's Theodor "Dr. Seuss" Geisel.