Members, Log In. Not a member? Sign Up

August 1, 2002

Coca-Cola and Six Flags Become Exclusive Marketing Partners

Atlanta, GA -- Theme park giant Six Flags, Inc., the number one brand among teens, and The Coca-Cola Company, the world's largest beverage company, today announced a long-term agreement that will make Coca-Cola the exclusive soft drink supplier in all 28 Six Flags parks in the U.S., beginning January 1, 2003.

The new agreement will move Coca-Cola availability in the Six Flags system from 65% to 100%, making Coca-Cola the official soft drink supplier of Six Flags parks worldwide. Currently, products of The Coca-Cola Company are available in 15 of Six Flags' 28 parks in the U.S., its eight parks in Europe, and its one park in Canada. The remaining 13 parks in the U.S. will convert to Coca-Cola beginning January 1, 2003.

"Pairing the world's largest regional theme park company with the world's largest beverage company is a powerful combination," said Kieran Burke, chairman and chief executive officer of Six Flags, Inc. "Six Flags has a 41-year business relationship with The Coca-Cola Company, and we look forward to extending this association to cover our global network of parks in 2003."

The U.S. agreement covers carbonated and non-carbonated beverages, including Coca-Cola classic, diet Coke, Sprite, POWERaDE, Minute Maid, Fanta, Fruitopia, Nestea, ready-to-drink coffees, and frozen carbonated drinks.

"The focus of this expanded marketing partnership will be on creating innovative ways to engage and benefit consumers," said Jeffrey T. Dunn, president, Coca-Cola North America. "Coca-Cola and Six Flags are going to energize and refresh Six Flags visitors like never before."

As part of this marketing partnership, Six Flags and Coca-Cola will build refreshment attractions that combine traditional misting technology and product availability of the original "Coca-Cola Cool Zones" with interactive components that are designed to enhance the visitor experience. The two companies will also collaborate to create unique promotional programs to benefit park visitors.

The first major initiative the companies will undertake together in 2003 will be a unique event for charity that is expected to involve Six Flags parks and their park visitors worldwide.

Financial terms of the new U.S. agreement were not disclosed.