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August 13, 2007

Guest Satisfaction Hits All-Time Highs At Six Flags Parks

New York -- Six Flags, Inc. (NYSE: SIX) continued to report that guest approval ratings its theme parks in July were at all-time highs in several categories. This is the second consecutive month Six Flags has reported positive guest survey results.

Guests gave Six Flags high marks for the enforcement of its new no smoking and guest code of conduct policies.

"This is an indication that even as attendance levels are at the year's peak, guest satisfaction with the overall Six Flags park environment -- including rides, cleanliness, safety, guest service and character presence -- is stronger than ever," said Six Flags President and CEO Mark Shapiro. "The investments we've made in improving the park experience are clearly making a difference, and maintaining this high level of guest satisfaction is critical to our growth strategy."

According to a statement from Six Flags the following categories were ranked at all-time highs by park guests in July 2007: Overall visit; Park cleanliness; Employee service; Ride safety; Best roller coasters and thrill rides; Variety of entertainment in the park; and character presence in the park.

The results reflect input from guests at 14 Six Flags branded locations, and in addition all individual parks received dramatically higher scores over last year in a number of survey categories.

Six Flags Discovery Kingdom in Vallejo, California was mentioned as one park that had significantly higher ratings for a number of categories. The park's new "Shouka" killer whale show received high marks as did the overall satisfaction with the park.

"These results support our strategy of devoting resources to improving the entire guest experience," said Shapiro.

"The investment we've made in our parks over the last two years will enable us to market a better in-park experience and a stronger brand that will translate into significant word of mouth and position us long-term for increased attendance, higher spending guests, and increased advertising.

The surveys were conducted by independent firm Delta Market Research of Hatboro, Pennsylvania, a nationally recognized company that has researched all aspects of the theme park industry for companies including The Walt Disney Company.

"We are committed to continuing to build Six Flags' reputation as a premier entertainment destination," added Shapiro.

Related: See sixflags.com.

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