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Ultimate Rollercoaster

April 13, 2007

Led Zeppelin - The Ride Coming To Hard Rock Park

Article written by:
Eric Gieszl, Editor

Myrtle Beach, S.C. – Details were announced today about one of Hard Rock Park's most anticipated attractions, Led Zeppelin – The Ride. The six-inversion looping roller coaster is one of more 40 attractions opening next spring at the rock 'n' roll theme park in Myrtle Beach.

"We've partnered with the most iconic hard rock band of all time to create a truly unique and exciting experience that will serve as one of our signature attractions," said Steven Goodwin, CEO of Hard Rock Park.

Led Zeppelin - The Ride Artwork

Led Zeppelin – The Ride will ascend over 150 feet into the sky and feature a high fidelity on-board audio system that soars to Led Zeppelin's hit single "Whole Lotta Love," creating an unprecedented sensory experience for riders.

Hard Rock Park worked closely with band members Jimmy Page, Robert Plant and John Paul Jones on all aspects of Led Zeppelin – The Ride, including the ride's name, logo, and overall look and feel of the vehicles. The band selected "Whole Lotta Love" as the theme song for the attraction.

"Our relationship with Led Zeppelin is just one strong example of the support and authenticity Hard Rock Park is receiving from the rock community," added Goodwin.

Industry leading roller coaster designers Bolliger & Mabillard of Switzerland were hired by Hard Rock Park to design and manufacture the ride.

The roller coaster's layout starts with a straight drop into a vertical loop, followed by a double inversion cobra roll, zero-G roll, vertical loop and a corkscrew. Three helixes are also mixed into the second half of the ride.

Guest looking for a preview of Led Zeppelin - The Ride can do so by visiting the Hard Rock Park Backstage Tour in Myrtle Beach, SC. Beginning April 18, the Backstage Tour will feature a model of the Bolliger & Mabillard manufactured ride and brief computer graphic simulator with binaural sounds that creates a life-like sensory experience for visitors.

Admission to the Backstage Tour is free for all visitors.

The world's first rock 'n' roll theme park is currently under construction and slated to open in May 2008. Hard Rock Park built on 140-acres will feature more than 40 attractions for "rockers" of all ages.

For more information, see Hard Rock Park or visit www.hardrockpark.com.

To see a model of Led Zeppelin – The Ride, go to www.rollercoastermodels.com.

Led Zeppelin – The Ride artwork courtesy of Hard Rock Park. All rights reserved.

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