March 4, 2007
Gilroy, CA -- Bonfante Gardens announced that it is changing its name to Gilroy Gardens Family Theme Park when it reopens for its 7th season on March 31. The new name will be phased in throughout the season.
The park's decision to change the name came from a recommendation from Cedar Fair Entertainment Company which manages the park, the park's advertising agency.
The park's management company Cedar Fair, the park's advertising agency and the park's Board of Directors all unanimously agreed to rename the park Gilroy Gardens Family Theme Park.
The park says the repositioning is an opportunity to create more geographical awareness among our visitors and drive tourism to the city of Gilroy and surrounding municipalities.
"We are excited about the new direction," said Robert Kraemer, president and chairman of the board of directors. "While the park's name will change, our commitment to quality family entertainment and education will remain consistent."
"Renaming the park is a natural fit for the community," said Michael Bonfante, the park's founding director. "My dedication to the park and passion for horticultural remains unchanged as we begin this new chapter."
In addition to the park will introduce also introduce a new garlic themed character called "Gil". The new character will greet guests inside the park.
Gilroy Gardens is also adding a number of seasonal events designed for the entire family including Spring Fling, Red, White and Coo Memorial Day, Summer Safari and Treasure Hunt.
The park is also adding two new rides, specifically for young children. Pit Stop Racer and Big Red Engine Co. will give children the opportunity to get behind the wheel and ride alone this season.
The park says many families turn to Gilroy Gardens for their child's first theme park experiences.
Gilroy Gardens Family Theme Park opens for the 2007 season on Saturday, March 31, 2007.
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