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Ultimate Rollercoaster

July 19, 2006

AMC Theatres Cuts Ticket Prices For Morning Movies

Kansas City -- Responding to complaints about high ticket prices at the box office, AMC Theatres announced that it is rolling out a new program nationwide that will lower the ticket price for select showings of first-run movies.

The new A.M.Cinema program at AMC Theatres nationwide offers moviegoers lower ticket prices for shows before 12 noon on Fridays, Saturdays, Sundays and holidays. Depending on the theatre and market ticket prices will range from $4 to $6.

"A.M.Cinema creates a great value program for our guests during the morning hours," said Phil Singleton, president and chief operating officer of AMC Theatres.

The program is now offered at all AMC Theatres in the U.S., including AMC Lowes, Star, Magic Johnson and Cineplex Odeon locations. The A.M.Cinema program will also begin at AMC's seven theatres in Canada this Friday, July 21.

A.M.Cinema originally began as a test program in four select U.S. markets. After favorable results and positive guest feedback AMC decided to roll out the program nationwide.

"We are always looking for ways to make the experience of going to a movie at an AMC theatre more accessible to more people," added Singleton.

AMC Entertainment, Inc. is presently the second largest movie exhibitor in the world and has long been considered the leading innovator in the industry.

Related Sources: amctheatres.com

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