April 12, 2006
New York, NY -- Skateboard legend Tony Hawk will be skating along with his tour at several Six Flags theme parks this summer. The announcement is part of the Six Flags attempt to expand its entertainment offerings for families.
The agreement signed between Hawk and Six Flags brings his national "Boom Boom HuckJam" tour to several parks this summer. The tour launched in 2002 is now the most successful action sports show incorporating skateboarding, BMX and freestyle motorcross.
"Tony Hawk is an internationally-recognized athlete and skateboard icon, and while our mission at Six Flags is to make our brand more attractive to families, our alliance with Tony Hawk's tour underscores our sustained commitment to our teen audience," said Mike Antinoro, Six Flags Executive Vice President of Entertainment and Marketing. "We've made a pledge to diversify our entertainment so the Six Flags experience is about more than just rides, and bringing Tony Hawk to Six Flags is a perfect illustration of that. He is unquestionably a major draw, and we believe that his appearance in our parks will serve to increase attendance as well as boost retail sales."
Tony Hawk became a professional skateboarder at the age of 14 and was the number one ranked skater in the world for 12 straight years. He has one 16 medals in the X Games for best tricks and best overall skater.
According to Marketing Evaluations Inc., which produces the Q Scores survey, a measure of public figures' familiarity and appeal, Hawk is one of the top ten most recognizable athletes in the world among 12-to-24-year-olds.
"Tony's Boom Boom HuckJam tour is a great fit for the Six Flags audience, and working together we'll bring an incredible new entertainment experience to Six Flags guests while raising awareness for the Boom Boom HuckJam brand, our successful tour and the best athletes in skate, BMX and moto-x," said Pat Hawk, COO of Tony Hawk, Inc.
The tour kicks off a two-year collaboration between Tony Hawk's HuckJam tour and Six Flags.
What did you think? Be the first to Add Your Comments