March 30, 2006
New York - Papa John's International, Inc. and Six Flags, Inc. today announced a multi-year strategic marketing alliance and sponsorship agreement under which Papa John's will become a Six Flags corporate alliance partner and the exclusive pizza at Six Flags theme parks across the country. Financial terms of the agreement were not disclosed.
Under the agreement, Six Flags will provide Papa John's with in-park presence in Six Flags parks in the U.S., with the opportunity to reach millions of Six Flags guests annually through a variety of methods, including:
"This relationship allows us to make Papa John's pan pizza available to millions of consumers throughout the country who enjoy the Six Flags experience each year," commented Papa John's President and Chief Executive Officer, Nigel Travis. "Our shared commitment to customer service and quality makes for an excellent strategic alliance."
Under the agreement, Six Flags will receive an annual sponsorship payment from Papa John's and have the opportunity to reach Papa John's extensive customer base through a variety of methods, including:
"This new corporate alliance is a true meeting of the minds for our two companies as we collectively aim to reach new customers whether in-store, online or at a Six Flags theme park," said Mark Shapiro, Six Flags President and CEO. "We promised our guests that when they visit Six Flags they'll find the high-quality consumer brands and products they love, and with Papa John's we're delivering on that commitment."
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