January 19, 2005
Orlando, FL -- Guest at Universal Studios' theme parks in Orlando and Hollywood will get to test their courage and strength this spring as they perform pulse-pounding stunts in new "Fear Factor Live" shows opening at Universal Orlando and Universal Studios Hollywood.
Based upon the award-winning NBC program "Fear Factor," Fear Factor Live marks the first time a reality television show will be transformed into a theme park experience. It is also the first NBC television product to be fully integrated into Universal's theme parks.
Audience members will experience the thrill of the blockbuster series in a way they could not before: live. In each show, park guests will compete against each other in a progression of extreme stunts. The stunts -- details of which will not yet be released -- have been developed with help from Fear Factor's creators and are designed to test the physical and emotional limits of each contestant.
Members of the audience will play an interactive role by blasting contestants with water and air and controlling obstacles on stage. In addition, audience members can spin the "Wheel of Fear" and confront their own phobias.
"The odds are more in your favor for getting into Harvard than being chosen to appear on Fear Factor," said the show's executive producer, Matt Kunitz. "With Fear Factor Live, people will now have the chance to participate in some of the same stunts we've done on the show."
With the attraction opening at both Universal Orlando and Universal Studios Hollywood, Universal Parks & Resorts continues to build upon the merger of NBC and Universal Studios, integrating the entertainment content of the new company.
"Our theme parks are known for thrilling, cutting-edge entertainment," said Tom Williams, chairman and CEO of Universal Parks & Resorts. "Creating an extreme experience such as Fear Factor Live is perfect for us -- and a perfect way to fit our brand within the NBC brand."
"I've always referred to Fear Factor as an extreme theme park ride," said David Goldberg, President of Endemol USA. "It has become a self-fulfilling prophecy now that Fear Factor Live will be a permanent attraction at two of the world's greatest theme parks."
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