April 1, 2004
Los Angeles, CA -- MGM Studios announced today that it has signed a two-year deal with Six Flags Inc. to open attractions based on MGM's popular syndicated television series "Stargate SG-1" at Six Flags theme parks in three U.S. cities. This marks the North American premiere of Stargate SG 3000, an interactive simulation adventure that made its debut at Space Center Bremen in Germany in December 2003 and has already become one of the most popular attractions there.
The Stargate attractions will open over the next few months at Six Flags Marine World (Vallejo, Calif.), Six Flags Kentucky Kingdom (Louisville, Ky.) and Six Flags Great America (Chicago).
"For the first time ever, American fans of MGM's wildly popular Stargate franchise will experience the excitement of stepping through the Stargate portal into untold worlds," said Travis Rutherford, Senior Vice President of MGM Consumer Products and Interactive. "Partnering with Six Flags, which has a network of successful parks throughout the country, allows us to introduce this exciting adventure to millions of people at once -- and based on the Stargate television show's successful ratings and the proliferation of fan club members and conventions, we know there is significant brand awareness and interest that should make Stargate SG 3000 a highly anticipated and popular attraction right from the start."
"Stargate is a perfect fit with the Six Flags line-up of thrill rides and attractions," said Hank Salemi, Senior Vice President of Marketing for Six Flags, Inc. "Stargate SG 3000 is a great example of the type of new attractions we add in park to give added value to our guests and drive attendance."
Stargate SG 3000 features a four-minute simulation film that lets audiences experience what happens when they soar through the Stargate into different dimensions. The 20-minute overall guest experience includes a themed queuing area, the mission briefing/pre-show and the motion simulator theater.
Building on the cosmology established in the Stargate television series, the film's story is set in the year 3000. For over 700 years, the Stargates had been disabled due to concerns that they would end up under the control of sinister forces. Now in the year 3000, Stargate Command has developed a Gate Key, a device that provides ultimate control of all Stargates throughout the universe. The evil Queen Satra, a character created especially for Stargate SG 3000, wants to capture the Gate Key and gain control over the universe. The guest's mission is to retrieve the Gate Key from Satra and her powerful army and return it to Stargate Command.
MGM's "Stargate SG-1" television series debuted in 1997 and is based on the 1994 feature film "Stargate." For the last six years, "Stargate SG-1" has been the top-rated hour-long series in U.S. syndication and it is currently the number one show on the Sci Fi Channel. The eighth season of "Stargate SG-1" begins in July on the Sci Fi Channel alongside the debut of spin-off series "Stargate Atlantis." "Stargate SG-1" now airs in 64 countries.
"We expect this deal with Six Flags to create synergies between the Stargate television series and the interactive simulation adventure, as well as create co-marketing and co-branding opportunities for both organizations including our respective partners such as the Sci Fi Channel," Rutherford said.
Stargate SG 3000 is MGM's latest expansion into the leisure licensing industry. Recent research shows that MGM has the highest unaided brand awareness of any studio among consumers worldwide. The studio's strong brand, its ownership of the world's biggest library of modern films and its attractive business model have enticed developers of out-of-home attractions and location-based entertainment to explore business deals that will bring MGM's properties to life in exciting new ways.