January 9, 2003
Atlanta, GA -- Coca-Cola announced that is has entered into a 10-year marketing partnership with Universal Theme Parks and Resorts.
The partnership renewed again since its formation in 1999 makes Coca Cola the official soft drink of Universal Theme Parks and Resorts. The latest agreement also expands upon the original to include Minute Made as the parks' official juice.
The partnership includes Universal Studios Hollywood, CityWalk Hollywood and the Universal Orlando complex, that includes Islands of Adventure, Universal Studios Orlando and CityWalk.
Coke and Universal are planning a promotional strategy to target teens and young adults, as well as creating themed beverage attractions in the Universal parks.