January 21, 2002
Carlsbad, CA – LEGOLAND® California announced that it will modify its operating schedule during the winter months from 7-days to 5-days a week. Effective immediately the park will be closed on Tuesdays and Wednesdays.
Legoland will cut approximately 30 full-time employees as a result of the change, but the park is expected to save up to 15% on its operating expenses.
The park cited concerns over the current economy and a decline in tourism as reasons for their decision. Legoland reported attendance of 1.4 million in 2001, a decrease of 6 percent over the previous year.
Legoland evaluated its operations and concluded that Tuesday and Wednesdays have always been the slowest days of the week, often with fewer than a thousand guests in attendance.
With the parks target market being children under 13, it's no surprise that Tuesday and Wednesdays are slow. Kids that age are in school during this time of year.
The recent attendance drop at Legoland and other amusement parks is a result of the decline in tourism following the September 11 attacks. Prior to the incidents attendance at Legoland was on par or ahead of the previous year.
Fortunately, business at most parks picked up for the final weeks of the year. Amusement parks reported strong numbers during the holidays and Legoland was no exception. The final two weeks in December were the busiest of the year, according to Legoland.
Prior to the change Legoland had been the smallest amusement park in the US and the only Legoland park to keep a year-round, daily operating schedule.
Eric Gieszl, Editor