August 21, 2001
Oklahoma City, OK -- Six Flags Theme Parks began rolling out a new interactive Web site to extend the company's Internet presence at www.sixflags.com.
The new site, launched on the heels of this year's America Online One Million-Ticket Giveaway Promotion, is part of Six Flags' broad strategy to add depth to its brand and deepen relationships with its customers.
In addition to strengthening the Six Flags brand, the new site will feature online ticket selling, where guests can purchase individual tickets and season passes. "We are in the process of completing development of an e.business strategy with strong emphasis on moving our business forward," said Kieran Burke, chairman and chief executive officer, Six Flags, Inc. "The online ticket selling feature will be a convenient option for purchasing tickets in advance, helping our guests plan their trips to any of our parks."
Features of the new Web site are being rolled out in segments over the course of this year. Six Flags recently unveiled a new section designed for investors. "We intend to use our online capabilities to enhance internal processes in the human resource, investor relations and public relations areas," Burke said.
"The Internet's dominance will only increase in the coming years as today's Internet savvy tweens and teens who depend on the Internet as their primary communications medium become young adults and start families of their own," said Burke. The new Web site is being designed and developed by Los Angeles-based KPE.
The unveiling of the Web site rolled out in conjunction with the second successful year of the AOL/Six Flags One Million-Ticket Giveaway Promotion, part of a June 2000 alliance between Six Flags and America Online, the world's leading interactive service.
Over 140,000 tickets to Six Flags theme parks across the United States were given away to AOL members within the first two hours of the online promotion, which began on AOL on June 28. More than 850,000 Six Flags tickets were given away within the first two weeks, and the ticket giveaway was completed July 31. The promotion was widely publicized to AOL members through a variety of channels on the AOL service.
"The second year of our alliance with America Online to give away one million tickets to AOL members proved an even bigger success than the first one," Burke said. "The promotion reinforces the powerful brand equity Six Flags and AOL enjoy with consumers across the United States and allows us to capitalize on our mutual strengths in the market place."
"Like AOL, Six Flags believes in providing families with a fun, family experience, and we've been extremely pleased with the huge response from members to our second million-ticket giveaway," said Jonathan Sacks, President of AOL. "As we continue to promote Six Flags theme parks across the America Online brands, I believe users will also appreciate the new interactive features on Six Flags' enhanced Web site."